Single Tournament Reads
WeChat Official Accounts, Weibo, Douyin, and Video Accounts work in sync to build a professional event content matrix and establish Shenzhen's city sports brand.
Li-Ning China Masters · Shenzhen
500 M+
Original Video Content
Event highlights and athlete interviews showcase the tournament's excellence from multiple dimensions.
Original Visual Posters
Custom-designed by professional teams to strengthen event visual identity and brand tone.
Event Brand Breakthrough
Transcending core badminton audiences to reach broader mainstream sports audiences.
Shenzhen City Brand
Deeply linking the event with city image to establish Shenzhen's international sports event brand recognition.
Full-Cycle Content Operations Timeline
Countdown Warmup
Online Engagement
Ticketing Promotion
Live Event Coverage
From pre-event warmup to live coverage, comprehensive content across the entire journey ensures sustained event momentum, maximizing brand exposure and audience engagement depth.
