18M+
Combined KOL Followers
3 KOLs across all platforms
2025 FIBA Women's Asia Cup
9
Total KOL Posts
Douyin warmup+live coverage
5
Platform Collab Posts
Tencent Video Sports (2.16M followers)
150M+
Est. Total Exposure
Across all channels
3 KOL Placements
Han Qiaosheng (veteran sports commentator), Chali (basketballifestyle creator, 1.03M followers), Chen Siran (WCBA player,1.3M followers) - each published 3 posts: 1 warmup + 2 live coverage on Douyin & Weibo.
Super Platform Partnership
Deep collaboration with Tencent Video Sports Douyin account (2.16M+ followers):5 co-branded Asia Cup posts including joint marketing campaigns and player highlight videos.
50+
Total Content Pieces
Articles, videos & deep-dive features
30M+
User Reach
Estimated unique users covered
6
Basketball Stars Interviewed
Yang Shuyu, Yang Liwei, Zhang Ru, Li Yuan, Luo Xinyu, Miao Lijie
2
National Media Full-page Reports
People's Daily & Global Times half-page features
National Media Coverage
People's Daily overseas edition and Global Times (2 half-page features) provided authoritative interational coveragewith CCTV-5 aerial footage broadcast nationally, establishing the event's prestige.
Multi-channel Content Matrix
7 daily match previews with China team data analysis, 5 in-depth atmosphere features (fans, volunteers),4 expert columns by Sports Weekly journalist Ji Mengnian (1M+ followers) on Shenzhen Sports Center Xiaohongshu.