220M+
Total Global Viewership
Including social media accounts
2024 Shaolin Games Finals
72M+
Mainstream Platform Views
Across 30+ broadcast & replay platforms
30+
Live & Replay Platforms
Covering 5 continents worldwide
47
Countries & Regions
124 martial artists competed
Domestic Platform Matrix
Tencent Video (2.19M VV), Kuaishou (3.9M VV), Huya (6.25M VV), Bilibili (4M VV) all broadcast live with sports homepage featured placements. Shaolin Temple Official, Shi Yongxin WeChat Channel, China Daily, Xinhua,and Henan mainstream media provided full-event coverage.
Global Rights Distribution
Rights distributed across Asia (8TV Singapore, Astro Malaysia, Masoud Iran/Middle East 30M views), Europe (Mediapro Spain, Eurosports France, Skysports Germany, Massimo Italy 6.7M views), Americas (Fox News USA 5M, TSN Canada, Bolivision),Africa (SABC South Africa, NRTV Zambia) and Oceania (TVNZ New Zealand, Australia Impression App).
90M+
Instagram Total Views
191 original posts under #shaolingames
30M+
TikTok Total Views
600+ original posts globally
20M+
X (Twitter) Total Views
1,000+ original posts worldwide
60M+
Global Press Reach
100+ mainstream media across 5 continents
Viral Breakthrough Moments
Iranian Shaolin disciple Masoud's Instagram video: 80M+ views, 5M+ likes. Italian engineer Massimo (Elon Musk's friend, 2.1M followers) retweeted on X: 6.7M views. Facebook T-TIME HK post: 1.1M views. YouTube: Zhang Sixuan's video gained 1.3M+ views and continues to grow.
International Press Headlines
Global Times full-page & spread feature, China Daily front-page recommendation, CGTN & Xinhua English-language reports,PR Newswire global distribution. Coverage spanned Asia (Manila Times, Thailand Business News),Africa (SABC, Ghana News Agency), Europe (Ambassade de Chine en France), Americas (Yahoo Finance, Oklahoma's News)and Oceania (People's Daily Online Australia).